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Ex-BMF boss Jeremy Nicholas lands new Visa digital products role

JeremyNicholas_BMF-1563Former BMF boss Jeremy Nicholas has been promoted to vice president of digital product marketing for Visa, after joining the company in July 2013 as vice president of global football sponsorship marketing.

Australian Nicholas was the CEO of the Sydney-based creative agency for nearly three years, leaving in May 2013 having first joined the agency in October 2001. Prior to the CEO role he was the executive planning director and partner.

In his new global role, Nicholas leads the marketing for all of Visa’s digital products and emerging technologies including Visa Checkout, Apple Pay and mobile payments.

Nicholas is also responsible for developing innovative payment solutions for emerging economies in Asia, Africa and South America.

During his time with BMF, Nicholas was one of the most respected planners in Australia, and successfully led BMF’s planning team during much of the agency’s decade of success after joining in 2001. He was the planner on the Tooheys Extra Dry celebrated “tongue” TV ad.

However his stint as BMF’s CEO was less stellar, as the agency lost steam following the acquisition by Photon Group, now Enero. Splitting the agency into three separate units failed to deliver growth and BMF lost its lucrative below-the-line account for Commonwealth Bank.

Nicholas was replaced by Dominic Stinton.

Miranda Ward

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