Ex-Edelman boss Tim Riches joins independent branding agency Principals

Former Edelman Australia CEO Tim Riches has been appointed as group strategy director of independent branding agency Principals.

Former Edelman Australia boss Tim Riches joins Principals

Former Edelman Australia boss Tim Riches joins Principals

Riches departed Edelman in November in 2015 after just one year with the agency and since then has been consulting. Prior to Edelman he was the managing director of Designworks and has also worked at The Leading Edge and Futurebrand.

Tom Brigstocke, Group CEO at Principals, said: “We’re thrilled to welcome Tim to the agency as we continue to help our clients bring about meaningful change within their businesses. Tim comes to us with tremendous knowledge and first-hand experience joining the dots between market research, brand storytelling and strategic design.”

Riches said: “Principals is a business with a great untold story. Given the continuity and scale of the agency’s client relationships, and its capability set that is broader and deeper than any other firm in the market, I’m excited to be part of an organisation that’s going places.

“I look forward to working with the team to build on this established base as we move into the next generation of branding.”

Riches appointment is effective immediately.


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