Mumbrella Entertainment Marketing Summit to feature brand experts from the worlds of TV, radio, music and film

The marketing chief of the UK’s oldest and largest commercial television network, ITV, is to be a keynote speaker at Mumbrella’s inaugural Entertainment Marketing Summit.

The Mumbrella Entertainment Marketing Summit, taking place in Sydney on November 10, is aimed at marketers working in the worlds of television, radio, film, publishing, music and the broader entertainment industry, and their partner agencies.

Reemah Sakaan, director of marketing and media at ITV, will deliver a keynote case study on how ITV rebuilt its brand after embarking on a five-year transformation plan.