Ex Kaleidoscope boss Kylie Green launches industry job board AdLand Jobs

adland jobs logoKaleidoscope Marketing Communications founder Kylie Green is the latest industry executive to launch a website targeting the media and marketing industry.

Mumbrella can reveal that Green, who left the Photon Group-owned company earlier this year, is behind new jobs board AdLand Jobs. Green is also a former chair of the Australasian Promotional Marketing Association.

She said that AdLand Jobs had come about after she identified “an unfulfilled niche in the market”.  

the_loop_logoSeveral other executives have launched sites targeting the media and marketing industry in the last couple of years, with varying levels of success. Former MTV staff Pip Jamieson and Matt Fayle launched The Loop, which is funded through job ads and offers industry professionals the chance to upload creative portfolios.

mediascope_logoDenise Shrivell, previously with Fairfax, launched Mediascope, an online directory. And Chris Muir – boss of Mosman agency Smoke Signals launched website Mediacafe.

mediacafe logoGoogle Ad Planner estimates that The Loop has around 6,500 unique visitors per month. Mediacafe’s and Mediascope’s traffic is too low to be calculated by Ad Planner.

(Update: The Loop’s internal Google Analytics counts 25,653 unique visitors and 61,569 visits a month.)

According to Green, her site will target “agencies looking to hire new or experienced talent from within AdLand and job seekers looking to enter the industry or for a change of career.”

The site’s business model is based on advertisers being willing to pay $150 to post each job.

Kylie GreenGreen said: “I understand AdLand because I have worked in the industry for most of my career and as an employer of talent I was frustrated with the few choices available for our industry to advertise and attract exceptional talent. AdLand Jobs isn’t only a niche job board but also a source of reference for those working in the industry.”

She said that the site has “the look and feel inspired by hit TV show Mad Men”.

She said: “I have my sights firmly fixed on AdLand Jobs becoming the number one site where agencies advertise their jobs, the first place job seekers go when they are looking to land a job in the advertising industry and a real online hub for resources and information.”

Meanwhile, Fairfax today revealed its new online recruitment play – is aimed at targeting local job markets.

(Declaration of interest: Mumbrella also offers a free jobs board)


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