In The Loop
In this guest posting, former MTV marketer Pip Jamieson reveals how she bet her life savings on becoming a media proprietor.
When my business partner Matt Fayle and I resigned from our dream jobs at MTV in the middle of the GFC to launch The Loop – a networking website for media, advertising and creative professionals – our friends and colleagues thought we were mad. And, at times, so did we. This is our story.
It started five or so years ago. Matt and I started work on the same day in the newly formed MTV Digital and Strategy Department. With a shared love of business, digital media, music and Sauv Blancs, we quickly became great friends. As time went by our careers went in different directions. I was sent to Auckland to help launch MTV NZ, while Matt took the Director of Digital reins.
I’d always dreamed of escaping the rat race and becoming my own boss. It was more a flight of fancy than a dream. To be honest, I didn’t think I’d have the guts to do it.
They may have a marketing budget of 0, but I suspect a guest post on mumbrella might help their signup somewhat.
Awesome short-story / insight into the life and time of a new start – up. Thanks for that Pip!
I’ll be looking over the talent you have on file and seeing if we can snap up a few!
Good one guys – I had never heard the full story until now. Good one Visiontech.
I joined Loop initially with some trepidation fearing they may be yet another online job-seeking service that wouldn’t deliver results. Thankfully, the first job posting CSP Apple used Loop for returned the perfect graphic design candidate for our client. We were not inundated with tons of useless candidates; and time was certainly not wasted in finding the appropriate candidate for the client job. Pip and Matt are deserving of many accolades.
These guys have worked so incredibly hard and their passion and commitment is totally infectious. So incredibly proud of you both as friends and fellow start up peers!
The site is so incredibly well structured and the talent just makes it easier to spend hours looking through look books in amazement. So much talent!
Jxx
I love the loop. It’s one of the best websites out there! Thanks for sharing your story Pip!
Great to read this story guys. It’s brutally tough being an online start-up in Australia so well done on an awesome product and the way you’ve gone about it.
Zac
Love the site guys, just checked it out. Congrats, you’ve got some great talent on there. Inspiring wee story
Well done Pip and Matt!
Loving the site and have had some good applicants through already. Really like the idea and the approach to how business are listed with the job-seeker in mind.
MH
I have seen a start up grow from an idea stage to a juggernaut in its field. It is primarily web based. I agree with Pip; having a strong partner who has the same vision and direction as you is perhaps as important as the idea.
Great story! I’ve just updated my profile after reading this and feeling really inspired to follow that dream even more now! Thanks for sharing 🙂
Thanks for the inspiring story, it has prompted me to update my portfolio.
I am also jumping the gun and hopefully i will be as successful as you guys.
*cross fingers
It is a great story guys and on behalf of the Visiontech Digital team am proud to be associated with The Loop. Great people, great concept, great website… it is the recipe for success!
Thank you for sharing your experience and congratulations on the well deserved success.