Ex-MCM boss Simon Joyce emerges as MD of Brand New Media

Smith and Joyce

Smith and Joyce

Former MCM Entertainment boss Simon Joyce has emerged after ten months on gardening leave as the new managing director of Brand New Media in Australia and New Zealand.

Joyce suddenly departed as CEO of MCM, which recently rebranded to Authentic, last October after 13 years with the radio and digital content company. Brand New Media creates branded content and strategy for channels, and runs assets including TVNZ and HbbTV play HealthyMe TV in partnership with Seven.

His first job when he takes up the newly created position for the company will be a “sales and strategy restructure”.

CEO of BNM, Perry Smith said: “It’s a great privilege to have Simon join the BNM Global Executive team to run our Australian and NZ business. He is a proven leader and his experience in creating and monetizing content for brand and broadcaster will drive our business to new levels.”

He added: “I am incredibly excited to be joining brand new media. With an end-to-end entertainment video content offering that delivers brands the right balance between creative, technology, and strategy; they epitomize a modern branded content developer. Combining this with key broadcast partnerships including 7, Prime and TVNZ, brand new media have genuine momentum and I am thrilled to have the opportunity to build on this strong foundation and lead the business in Australia and New Zealand.”

Alex Hayes



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