Think HQ wins UNESCO account
Think HQ has won the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Victorian Creative Cities Network (VCCN) account, under which it will embark on a two-year project across four cities.
The self-acclaimed “positive change agency” will work across Melbourne, Geelong, Ballarat, and Bendigo to create a “uniting strategy aimed at elevating and promoting the UNESCO VCCN to local, national, and international audiences”, across strategic communications, content strategy, and production, and earned media.
For the uninitiated, UNESCO launched its Creative Cities Network in 2004, to promote cooperation with and among cities that have identified creativity as a strategic factor for sustainable urban development. There are around 300 cities in the network, but Victoria is the only Australian state to boast four cities among the list.
The four designations are: Melbourne, UNESCO City of Literature; Geelong, UNESCO City of Design; Ballarat, UNESCO City of Craft and Folk Art; and Bendigo, UNESCO City of Gastronomy.
Creative City Coordinator, City of Ballarat’s Tara Poole said: “Think HQ impressed the selection panel with their integrated and contemporary approach to our shared strategic communications problem. Campaigns like this don’t come along every day – it’s more than a tourism promotion and greater than a single city’s story on its own. Think HQ’s response to the challenge was exciting and fresh.
“We’re looking forward to working with the team at Think HQ, sharing the varied creative and cultural identities of Australia’s most creative State.”
Think HQ Founder and Managing Director Jen Sharpe said: “These are the types of briefs that get us excited and where we can do some of our best work. Strategically and creatively, it’s an awesome challenge as each of the cities is so different – but difference is what drives and inspires us.
“We’ve loved the collaboration between all of the cities so far and can’t wait to start putting the strategy into action.”
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