Ex-News Limited exec Sally Waghorn appointed to key role with Ads on Wheels
The recent partnership between transit advertising business Go Transit Media Group and Ads On Wheels has seen media executive Sally Waghorn appointed to the newly-created role of managing director.
Ads on Wheels was established in 2017 by Michael Palmer and his business partner Daniel Schoonderwoerd. The App based company has more than 16,000 ambassadors across metropolitan and regional Australia who promote a range of businesses and services on their vehicles while driving around their local community undergoing their daily activities.
Sally Waghorn
Waghorn has enjoyed a stellar career in sales and senior media management roles and more recently was the digital sales director for News Limited Australia.
“I am really excited by this newly created role and it’s a great career progression for me after lengthy stints in digital, print and radio. I am absolutely loving having a fresh, unique way to connect Australian brands with the community to help them grow.
“The beauty of Ads On Wheels is that it allows advertisers to have “fleets” of drivers promoting their brand, allowing them to be seen everywhere from driving the highway, to being parked at the local supermarket or major events. It’s the simple task of getting clients brands seen in and amongst the people without the clutter of other advertising formats.
“Businesses have become so obsessed with conversions and the bottom of the funnel that they often forget how important branding and awareness is. That subconscious trust and decision making is where Ads On Wheels really shines as we build brand perception, recall, and help influence buyer’s choices by keeping brands top of mind.
“We are excited to soon be able to launch a 100 car campaign in Brisbane for a new brand which is launching into Australia, and we will also be launching new technology advances in the digital space soon too you can expect to see big things from us in this next 12 months,“ Waghorn said.
Waghorn will report directly to Rick Chapman, director of Go Transit Media Group.
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topics
Ads On Wheels
Daniel Schoonderwoerd
Go Transit Media Group
Rick Chapman
Sally Waghorn
G’day Andrew, no need to hyphen “newly-created”
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Thanks, duly noted. I shall be ruthless with my hyphens from hereon in. Cheers, AB.
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