Ex-News sales chief Tony Prentice launches consultancy

The former commercial director of News Australia Sales, Tony Prentice, has launched a sales and training consultancy.

Prentice and Partners sees Prentice team up with his wife Jeanine, the ex-group national sales manager of News Magazine.

The consultancy will focus on sales force performance, strategy alignment, customer management, talent management and team work.

Prentice said in a statement: “Investment in people is the single largest cost to any sales organisation and the greatest challenge for management is to optimise the performance of their sales teams to achieve maximum revenues. I will be using my experience to offer an independent third-party view point on the critical success factors for individual sales teams and also provide guidance and training to effect necessary change.”

Prentice was behind the launch of News Australia Sales in April, but was let go as part of a restructure by new News Limited boss Kim Williams.

Prentice was recently replaced as chairman of Interactive Advertising Bureau by NineMSN boss Mark Britt.



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