Ex-Omnicom exec Jo Dick joins CRA as chief commercial officer
Commercial Radio Australia (CRA) has announced it has appointed Jo Dick in a newly created role of chief commercial officer.
Dick was most recently the head of outdoor and audio partnerships for Omnicom Media Group (OMG), and has over 25 years of experience in senior media leadership roles.
She was also previously head of radio, print, cinema and outdoor for OMD, and also services as chair of the Outdoor Futures Council.
In her new role, Dick will report to CEO Joan Warner, with her remit including developing and expanding the industry’s commercial strategy to ensure radio and the wider audio ecosystem is front of mind with buyers and advertisers.
Warner said: “Jo’s extensive knowledge, experience and expertise in all facets of media plus her understanding of global and national media trends, make her the ideal appointment to help the industry continue to build the audio category in Australia, forge key industry relationships and to identify and take advantage of opportunities in an increasingly complex media landscape.”
In announcing the hire, CRA revealed that Dick will also set the direction for a differentiated value proposition for radio and audio, as well as work closely on a number of major projects already underway such as automated buying.
CRA chair and SCA CEO, Grant Blackley, said Dick will be a “valuable addition to CRA and the radio business”.
“It’s an exciting era in our industry as the digital audio landscape grows at pace with countless creative opportunities for brands and addressable audiences at scale.
“Commercial radio has always worked closely with agencies and advertisers to help achieve their business outcomes, and the expanding advertising and revenue opportunities across not only broadcast but streaming, digital, DAB+, podcasting and voice, provide even more opportunity for strategic brand and industry partnerships.”
OMG Australia and New Zealand, and MFA chair, Peter Horgan, said Dick’s departure would be a blow for OMG.
“Jo has been an incredible executive and colleague, she has led on industry issues across radio and OOH. We are very sad to see her go, but proud she will continue to drive an industry agenda at CRA,” he said.
Of her appointment, Dick said: “The radio industry is undergoing enormous positive change and I am excited to join a sector that has embraced transformation and has positioned itself for current and future growth.
“I look forward to working collaboratively with the industry to develop audio opportunities for advertisers and provide strategic solutions.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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