Saatchi’s boss Ian Rowden appointed CMO of Virgin Group
Saatchi & Saatchi’s regional boss Ian Rowden – an Australian – has been appointed as the chief marketing officer of Virgin Group.
The announcement:
Virgin Group today announces it has appointed Ian Rowden to be its new Chief Marketing Officer (CMO). This appointment is the first senior hire by incoming Co-Ceo’s David Baxby and Josh Bayliss and places the brand and this role at the heart of the Group’s strategy. Ian has a mandate to drive the Virgin brand’s international expansion and to enhance and expand the global brand team.
Josh and David said: “Expanding the strength and reach of the Virgin brand is at the core of our strategy and we look forward to working with Ian to execute this plan. He has a unique mix of marketing and entrepreneurial experience to help grow our existing companies and develop new markets and industries.”
…nice shirt
Those shirts start to appear in wardrobes after about the 2nd year in Asia.
They were in a hurry to get this presser out without proof reading it weren’t they? I particularly like the use of a superfluous possessive apostrophe in ” Co-Ceo’s David Baxby and Josh Bayliss”…
Pretty jolly decent of Virgin to overlook Saatchi’s backslide the last few years.
The Shirt says ‘authority’.
The Shirt says ‘decisiveness’.
The Shirt says ‘leadership’.
All hail the Shirt of Ian.
The Shirt says ‘virgin’.
don’t know this guy but aren’t Saatchi’s losing their shirts at the moment and isn’t he the boss?