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Exceptional ALIEN hands PR to Sling & Stone

Sling & Stone has picked up PR duties for Exceptional ALIEN – Justin Drape and Michael Canning’s travel platform and studio.

Launched in 2021, Exceptional ALIEN is a travel platform that connects a global community of creatives and invites them to share their stories.

Kasi Talbot, global head of consumer at Sling & Stone, said: “Exceptional ALIEN is the perfect Sling & Stone client — we love working with category creators where there’s no playbook to run by and we get to build it together. There’s a lot of formulaic and algorithmic marketing and storytelling in the travel sector, and Exceptional ALIEN is completely redefining the space with stories at the intersection of travel, creativity and culture.

“The travel sector is booming but also shifting, with younger generations getting out into the world for the first time. They’re not looking for the top 10 sights in the world’s busiest tourist hotspots. They’re looking for meaningful cultural experiences and connections, and they’re open to seeing the world through diverse perspectives,” she continued.

“Working with creative leaders like Justin and Michael to help create an entirely new category of travel – creative travel – is really a privilege. They’re already experiencing incredible growth globally, with a host of exceptional creators coming on board and global brands wanting to get in on the action for partnerships. We’re excited to be on board to help take things to the next level and make this a global travel success story.”

Exceptional ALIEN

Last month, Drape and Canning launched Exceptional ALIEN Studio – creative spaces in Sydney and Los Angeles that further the connections made via the online platform.

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