Coca-Cola celebrates football as shared experience in new Women’s World Cup campaign

Darcy Song

July 14, 2023 10:06

Coca-Cola has released its FIFA Women’s World Cup 2023 campaign, highlighting the shared experience of sports and its power in bringing people together.

The campaign, ‘Believing is Magic’, has multiple components, including a 30-second TVC that will air in Australia from 20 July, and short films that feature individual players across Coca-Cola’s social channels.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.