EXCLUSIVE: Melbourne-based design group launches new storytelling agency

A local design group has announced the launch of a new storytelling agency, Mumbrella can exclusively reveal.

Melbourne-based Nose to Tail has introduced And The Tales to the industry, which it will work alongside to deliver end-to-end campaigns from brand strategy and design through to content creation and execution.

Because Nose to Tail focuses on commercial property, while And the Tales looks at clients, projects and campaigns across all market segments, it’s hoped that the new venture will allow both businesses to work together while opening up more opportunities for And the Tales.

Comms veteran Nat Cheeseman – who joined Nose to Tail last year – will head up operations, who previously worked at PwC and CBRE before entering agency land.

“In just six months the client appetite for communications services at Nose to Tail has been massive. It seemed like a natural progression to offer PR and social as a separate service and give the business an identity of its own,” Cheeseman said.

L-R: Souter, Cheeseman, Hughes

“The most exciting part for me is the ability to work hand-in-hand with Nose to Tail’s design experts and in-house content creators. Today’s world is so visually-led, having those experts on-call absolutely gives the stories we tell a competitive edge.”

Cheeseman will work alongside Nose to Tail directors and And the Tales co-founders, Jason Souter and Simon Hughes, with both businesses operating out of the group’s Cremorne headquarters.

“Nat’s skills as a comms professional have added immeasurable value to our offering and our clients’ campaigns. We welcome her company, And the Tales, to the Nose to Tail Group and we know it will help us drive our future growth, expanding our business,” Souter said.

“We look forward to many years of telling tales together.”


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