EXCLUSIVE: The Royals scoop up University of Melbourne creative account

The University of Melbourne has awarded its creative account to The Royals, following a competitive pitch, Mumbrella can reveal.

The incumbent on the account, WPP’s Wunderman Thompson (soon to be part of WPP’s revived agency VML), held it since July 2021, working alongside fellow WPP agencies Mindshare, Hogarth and Ogilvy PR.

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