Expectations changing fast; customers demand brands keep pace
A new study has found consumer expectations are more fragmented and shifting faster than ever before following recent crises including the pandemic, extreme weather events and armed conflict.
The research, conducted by consumer intelligence company Talkwalker, analysed 145,000 social media conversations of 100 global brands between February 2020 to February 2022 to understand what topics people cared most about when engaging with brands online.
