Half Dome wins Ego Pharmaceuticals full media account following pitch

Melbourne-based independent agency, Half Dome has won the entire media and digital performance account for Ego Pharmaceuticals, Mumbrella can reveal.

The win lures the skincare company’s account away from Publicis, where incumbent agency Starcom initially won the account in 2017. It was estimated at the time Ego annually spent $5 million on media.

Ashwin Govender, group business director, Half Dome; Tenille Taylor, marketing manager ANZ, Ego Pharmaceuticals; Tom Frazer, managing partner and general manager, Half Dome

Half Dome emerged victors from a competitive pitch, and as of 1 July will be responsible for media strategy, planning and implementation across all digital and offline channels for Ego, with the appointment also including support for the company’s ongoing ‘digital transformation’ across its eight major brands, which includes the QV range, Sunsense sunscreen, and Aquim hand sanitizer.

Marketing manager in the ANZ region for Ego, Tenille Taylor said: “Half Dome’s pitch and presentation were a clear stand-out. Cultural fit is important to us, and our teams just clicked straight away. We are thrilled to be working with Half Dome to find new and exciting ways to connect with our customers. From Half Dome’s proposal, we got a clear picture of how the agency will help us advance our digital maturity across both our established brands and our new, fast-growing brands like etch&ethos and Azclear.”

Business director at Half Dome, Ashwin Govender said: “We are delighted to be working with Ego. From the outset, there were synergies in our core values – we both have clear, ambitious goals for continued, sustainable growth, and we felt an instant connection with the Ego team. We can’t wait to push the boundaries and deliver success for Ego over many years to come.”

Ego staple brands

An Australian, family-owned business, Ego Pharmaceuticals has been manufacturing skincare products for over 65 years, which the brand said “is a national leader in creating skincare backed by science, for people who want healthy skin”.

The win follows a busy year for the independent agency, which has included being appointed by Petspiration Group and Mighty Craft, as well as luring Spark Foundry head of investment, Paul Wilkinson across, into the role of head of commercial.

In August, it also acquired media agency Consumedia to create Half Dome in its current form, transitioning from a digital to full-service media agency.


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