Expedia launches first Australian and New Zealand TV ad

Expedia, the online travel company, has unveiled its first TV and cinema brand campaign for Australia and New Zealand with the tagline “Where you book matters”.

It is the first TV spot to be created by BMF since the agency was appointed to the account in September last year.

The theme of the ad is based around an expansive visual containing hundreds of hotel housekeepers making up beds of different kinds and sizes, acting in unison as they do so.

The company said the imagery aims to convey Expedia’s scale and unique selling proposition as being part of the world’s largest online travel company, while being “uniquely Australasian at the same time”.

Louise Crompton, marketing manager for and, said: “We are seeking to break the mould with travellers and demonstrate that it really does matter where you book your travel. Put simply, we want to be the single best place to book travel.”

“Initiatives like dropping booking fees on flights and being the first online travel company to waive change and cancellation fees show our commitment to this goal.”

The TV commercial was directed by Goodoil’s Michael Spiccia and shot at Lake Bathurst in New South Wales with a cast and crew of more than 100 people.

The company also unveiled a redesigned logo.

Mitchell & Partners was also appointed as Expedia’s media agency last year as part of its plans to ramp up its marketing activity from this year.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.