Expedia unveils bucket list online campaign
Online travel company Expedia has unveiled a new online campaign Listopedia designed to inspire Australians to create their own travel adventures with Expedia.
The social campaign is supported by a video and will run across Facebook, Twitter, Google+ and Expedia’s own blog. The films offers a series of images from around the world with text suggesting potential travel ideas.
The campaign features a collection of specific bucket lists ranging from the worldwide cupcake guide, the birthplace of sports, and the ultimate hotel bathtub bucket list.
The campaign was created inhouse at Expedia, with input from creative agency DDB.
Expedia’s ANZ director of brand marketing Louise Crompton said: “At Expedia, we truly believe in living life to the fullest – doing the things you love and doing them more often. It is from this belief that Listopedia was born, bucket lists based on niche passions like food, sport, music and fashion just to name a few.”
The campaign also asks travellers to suggest their own ideas for bucket list themes by using #listopedia #Bucketlist on Facebook, Twitter and Google+.
The Expedia travel blog, Out There Starts Here, which launched earlier this year, will also host a dedicated Listopedia section.
Credits:
Expedia
- Louise Crompton – Marketing Director
- Michael Pearson – Director Product and eCommerce
- Lisa Perkovic – Editor
- Declan Mimnagh – Creative Lead
- Vivian Wong – Designer
- Dhruv Parashar – Senior Manager Production and Websites
- George Semaan – Technical Lead
Creative
- DDB
Community management
- We are Social
Digital Media Buying
- Carat
PR
- Haystac
Linkedin
Nice BuzzFeed video.
User ID not verified.
It never fails to amaze me how the Expedia adverts contrast with theri shitty, unfriendly website. It could be so good.
User ID not verified.
I agree with Rebecca. This is a really interested marketing idea – but expedia has always had a terrible website!
User ID not verified.