Seven storms the US drama battle with The Blacklist while Ten has a Homeland ratings disaster
Seven smashed Monday night’s ratings with US drama series The Blacklist winning 1.596m viewers, while Ten scored just 443,000 for the return of its import Homeland.
The Blacklist, a pilot episode of the series about a former fugitive and an FBI agent, was the top program for the night, and the number one show in people 25-54 .
https://www.youtube.com/watch?v=k9_qgX7pTlc
Meanwhile Ten’s first episode of the third series of Homeland was fourth in the 8.30pm timeslot, and 21st for the night.
The US drama series – starring Clare Danes as a CIA officer with bipolar disorder tracking a soldier who she believes may be a terrorist – was also streamed on Ten’s catchup TV service tenplay from 2.15pm eastern time yesterday to make it available to Australian viewers as soon as possible after its US debut. Ten has not yet released viewing numbers for catchup viewing, but a spokeswoman said last year Homeland’s audiences lifted by around 165,000 viewers per week in time shifted viewing. The episode had also been leaked ahead of time on file sharing sites which may not have helped ratings.
Homeland did a little better in Ten’s target demographic of people 25-54 where it was 12th for the night.
But the network still had a very poor night overall with a share of free to air viewing for the evening of just 9 per cent across the five city metro. In Brisbane Ten’s share was just 7.3 per cent for the night, while it was 7.7 per cent in Adelaide.
Seven also won the earlier timeslot with The X Factor live results show scoring 1.525m viewers across the five cities, making it second for the night. And it was second in people 25-54.
Meanwhile Big Brother on Channel Nine was eighth for the night with 970,000 viewers, and third in people 25-54. Live evictions from the house have been moved to Wednesdays.
Nine continued its archive series The Amazing 80s at 9pm, which lost viewers on previous weeks scoring just 465,000 last night. Although it was 20th overall, the show was 11th in people 25 to 54.
The competition was close between game shows Hot Seat on Channel Nine and Seven’s Million Dollar Minute, with Million Dollar Minute narrowly winning the largest audience with 629,000 viewers above Hot Seat’s 614,000.
Seven’s Sunrise beat Nine’s Today by 360,000 to 293,000.
Last night also saw the final episode of Breaking Bad broadcast on Foxtel’s premium subscription channel Showcase, where it had 71,000 viewers on its first viewing and was eighth among subscription channels.
Megan Reynolds
Monday’s top 15 shows:
- The Blacklist Seven 1.596m
- The X Factor Live Results Seven 1.525m
- Seven News Seven 1.305m
- Nine News Nine 1.230m
- Today Tonight Seven 1.089m
- A Current Affair Nine 1.037m
- Australian Story ABC1 1.024m
- Big Brother Nine 970,000
- Home and Away Seven 958,000
- ABC News ABC1 947,000
- ABC News ABC1 908,000
- 7.30-EV ABC1 879,000
- Four Corners ABC1 697,000
- Media Watch ABC1 676,000
- Ten Eyewitness News Ten 665,000
Monday’s share:
- Seven 28.0%
- Nine 18.8%
- ABC1 14.7%
- TEN 9.0%
- GO! 4.4%
- 7mate 3.8%
- 7TWO 3.4%
- ELEVEN 3.2%
- SBS ONE 3.1%
- ABC2 2.8%
- Gem 2.5%
- ABC News 24 2.5%
- ONE 2.1%
- ABC3 0.9%
- SBS 2 0.8%
- NITV 0.1%
Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Sample of one and all that aside.
I am a huge fan of Homeland, yet ‘stumbled’ across it on ch 10 last night. I question how effectively this show was promoted.
User ID not verified.
The show was promoted very effectively on torrent sites.
User ID not verified.
The Blacklist looks like a ripoff of Homeland. Homeland is still the best show on TV bar none.
User ID not verified.
To KGB’s point, there was a lot of promotion for it – on Channel 10.
The trouble is that people have been switching off 10 in droves, so when you’re most effective promotional vehicle is commercials on your own channel, awareness and viewers go through the floor.
It’s a vicious cycle that’s a real challenge to break out of. I’d be interested to see what sort of numbers their simultaneous live stream with US times did through their equally under promoted new streaming service. First I saw of it was a mention on the late news.
User ID not verified.
Ah! how did I miss Homeland is back! Thank god for catch up tv, i’ll be watching it. I just haven’t been watching much 10 lately, so have missed any promo i guess.
User ID not verified.
Conversely, The Blacklist did well because promos for it were rammed down our throat during the AFL Grand Final. If Ten had a sport people cared about, it too would have a vehicle for promoting its other assets.
User ID not verified.
@ Daniel – Homeland is the best show on television – you’re joking right?
The best show on Channel Ten on Mondays at 8.30pm, perhaps.
User ID not verified.
I got sick of Homeland two seasons ago. The story just revolves around Clare danes and the guy- oh yeah Brodie!! whats with that.
User ID not verified.
8.30pm timeslot?
Could’ve fooled me. The Blacklist didn’t start until at least 8.45pm. I even remember looking up Greenwich Mean Time on my laptop in case my TV, phone, fridge were all out of sync.
User ID not verified.
I am over Homeland and yes Blacklist is fresh, engaging and makes you stop and consider !
This will place enormous pressure on Ten and once again I am sure we will see a knee jerk reaction, change, amendment….I thought this was the year of stability.
This is a disaster for end of year ratings and revenue.
User ID not verified.
Homeland is crap! I happen to be Bi-Polar (schizo) and don’t run around like that blonde. The guy with the beard (Pantinken?) has the gravitas of over cooked pasta.
User ID not verified.
Breaking Bad and The NewsroomS2 were finishing. Not to worry though, HomelandS3 was approaching and would fill the gap. Me and the wife were pretty pumped, as it goes. Unfortunately we had no idea it was on Ten. That’s kind of fundamental I suppose.
User ID not verified.