Experian appoints Keep Left as PR agency

Information services company Experian has announced the appointment of Keep Left to manage its public relations account.

New Keep Left CEO Gillian Yeap and former CEO Caroline Catterall

The partnership commenced in September last year and includes digital copywriting, creative design and video production.

Karl Miklis, marketing director at Experian said: “In this new partnership, we see a huge opportunity to communicate to consumers and businesses about the possibilities that can be achieved through data and analytics in the business world – and the positive role it can play in society.”

Gillian Yeap, CEO at Keep Left, said: “Globally Experian is a data powerhouse, but traditionally the brand hasn’t had a large share of voice in Australia. The company is host to a wealth of data and insights of critical importance to both businesses and consumers, so we are excited to help Experian communicate this content.

“The brief from Experian plays well to our experience and growth across technology, financial and professional services,” Yeap said.

The appointment comes shortly after the agency expanded its content marketing and production arm in February this year.


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