Express Online outsources marketing to Bang
IT Distributor Express Online has outsourced its marketing to Sydney creative communications agency Bang.
The announcement:
Bang Becomes Express Online’s New Marketing Department
SYDNEY, February 13, 2012 – Sydney based distributor Express Online – part of Express Data – has outsourced its marketing function to Sydney-based creative and strategic agency, Bang Australia.
With a goal to develop greater value for its key vendors and channel partners, Express Online has engaged Bang to manage its vendor marketing programs and partner campaigns. Bang will also look after Express Online’s own branding, marketing and messaging.
Express Online is a distributor for major vendors such as Apple, Cisco, and Microsoft.
As part of the new relationship, Bang has also added existing Express Online full-time marketing staff to its Sydney office team.
Martin Mason, Managing Director at Bang said, “We have experience with this sort of model, through our previous work with IT distributor, Cellnet. Now, we’re looking forward to taking the model even further. Express Online will be able to utilise our strategic and creative resources, in turn providing a more effective service to its own vendors, partners and customers.”
Danny Moore, Managing Director at Express Online said, “We have worked with Bang over a number of years and have always appreciated their experience and expertise in the IT sector. Outsourcing our marketing brings a number of benefits, the most important being a more strategic, efficient and valuable marketing approach for both our vendors and channel partners.”
About Bang
Bang develops marketing strategies and creative communications for clients including Cisco, Investec Bank, IBM, City of Sydney, SSgA, G.J. Gardner Homes, S&P / ASX, Microsoft and more.About Express Online
Express Online (Exol) has developed an industry leading online distribution business that has successfully serviced the Australian IT industry since inception in 2002. With the acquisition of Simms International, Exol brings together the efficient systems, distribution services and financial strength of Express Online with the high growth sales engine, leading sales engagement, relationship ownership and support skills provided by Simms International.
Source: Bang press release
