‘Expressive, adaptable, and enduring’: Adelaide Football Club unveils new brand identity, via Fuller

November 25, 2024 9:48

The Adelaide Football Club has looked to its history to revitalise its brand identity for modern audiences, via indie brand creative agency, Fuller.

The club’s new brand contains bespoke font, unified style elements and a reworked logo that all consolidate into a new visual identity that honours the club’s past.

The redesign’s main component is the minimalist, three-colour winged ‘swooping crow’ symbol that references the club’s original logo from 1990. The crow’s wing shape was inspired by South Australia.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.