Extensive sponsorship lineup revealed for Masterchef’s 10th season

A number of new sponsors have come on board for the 10th season of Ten’s Masterchef, joining principal partner Coles.

The new season commences on May 7, and will see Coles and Harvey Norman joined by new sponsors Holden, a2 Milk, Jacob’s Creek and Bulla.

Masterchef show returns next week

Returning sponsors include Cobram Estate, Diageo, Swisse Wellness and Mondelez International. Ardmona and Canstar SATC are also on board for this year’s season, which includes guest chefs Maggie Beer,  Adriano Zumbo, Nigella Lawson and Gordon Ramsay.

The new season will feature a challenge at the Melbourne Football Club and an opportunity to cook for His Royal Highness, the Prince of Wales.

Absent from this year’s announcement is Ikea, Qantas, SPC, Mazda, Devondale and Reckitt Benckiser, which were all on board for last year’s season. 

Network Ten’s executive general manager, revenue and client partnerships, Rod Prosser, said the show remains one of the “most premium” and brand safe programs on Australian television.

“Viewers have loved MasterChef Australia since the first day it went to air and this year’s season will delight and surprise them.

“We are honoured to have such a stellar line-up of partners in 2018, in particular, Coles, which has been with Masterchef Australia since the start and has been an amazing supporter of the show and Network Ten,” Prosser said.

MCN’s content and brand partnerships director, Tania Jones, added she was thrilled to see so many brands return to partner with Masterchef Australia.

“The show continues to be one of Australia’s biggest event TV franchises, providing an amazing platform for brands to effectively connect with its devoted viewers.

“At MCN, we’re focused on ensuring advertisers are in the centre of the consumer experience and Masterchef Australia provides unparalleled integration opportunities for brands which deliver proven business outcomes.”

Last year, Masterchef premiered with 1.06m metro viewers, building on the previous year’s result.

Masterchef Australia returns next Monday, and will be competing against Nine’s The Voice. Seven has not confirmed a return date for House Rules.



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