External retail media team behind Coles 360 to be brought in-house

August 6, 2025 3:00

Retail Mediaworks’ Redworks team, which has been behind the creation and growth of Coles’ retail media business, will be brought in-house at Coles Group next month in a bid to strengthen to business.

Since its inception in 2021, the Redworks team has operated behind-the-scenes running Coles 360, supporting its establishment, scale-up, and commercial achievements. This includes things like last year’s expansion to include its liquor portfolio.

Over the past four years, it has delivered end-to-end media strategy, sales partnerships, and ad operations.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.