Extreme weather events form the centrepiece of Suncorp’s new storm season campaign

Suncorp is taking Queenslanders on a trip through the state’s worst extreme weather events in recent history as a reminder of the threat of storm season.

The Suncorp storm season campaign is a staple in the brand’s marketing mix, paying homage to its roots in Queensland and alerting its customers in the state of the importance of being prepared for the worst.

Last year’s storm season campaign featured former NRL star Johnathan Thurston, but this year’s ad takes a different approach, contrasting the laidback Queensland lifestyle with some of the state’s biggest storm disasters.

The campaign also continues on the ‘That’s the Suncorp spirit’ brand platform which launched earlier this year.

Suncorp EGM of brand and marketing, Mim Haysom, said: “We know natural disasters and climate change are an ever present problem. And we know in recent years, almost half of Queensland homeowners have admitted they’ve done nothing to prepare for storm season meaning underinsurance remains one of the state’s largest problems.

“In our latest campaign, we aim to drive home the importance of protecting Queensland families and communities with the help of a local insurance partner that understands their needs.”

The campaign is now running across TV, digital, radio, print and social.


Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Executive Marketing Manager: Mark Behr
Marketing Manager Suncorp Insurance: Travis Hughes
Marketing Lead Suncorp Insurance: Jade Thomas
Marketing Specialist Suncorp: Morgan Berry
Sponsorship Specialist: Lisa Rees

Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Creative Director: Dave Varney
Creative Director: Brad Grey
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Business Director: Kim Thompson
Business Executive: Sidonie Young
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Senior Connections Strategist: Alexandra Roubine
Head of Production: Adrian Jung
Integrated Producer: Lauren McMahon
Multimedia Studio Manager: Dan Crozier
Head of Design: Jason Cooper
Designer/Finished Artist: Emily Boulton

Production Company: The Sweet Shop
Director: Paul Nevison
Executive Producer: Greg Fyson
DOP: Earle Dresner

Edit House: Arc
Post Production VFX: Blockhead
Sound: Rumble Studios
Music: Brett Shaw

Media Agency: OMD

Contact the journalist:
Have more information on the article? Want to share an opinion? Just want to reach out? Email Zoe on or get in touch via LinkedIn.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.