ExxonMobil, Edelman and The Media Store to speak at the Mumbrella Automotive Marketing Summit

Dealing with consumers’ declining trust in the automotive industry will be the theme of a special session that will kick off Mumbrella’s upcoming Automotive Marketing Summit.

The automotive industry saw one of the biggest declines in trust over the last year compared to other industries surveyed in the 2018 Edelman Trust Barometer. CEO of Edelman Australia, Steve Spurr, will present the findings and explain the impact it has on the automotive industry in a special session to open the conference.

Spurr will reveal why trust in the automotive industry has seen a significant decline

Spurr will discuss how declining trends in trust can be reversed while also looking at more detailed issues within the automotive industry. One of which will be a dive into whether the end of manufacturing alongside technological advances in the sector will create a new dynamic for automotive companies to navigate.

The Edelman boss will deliver the presentation at the Automotive Marketing Summit in Sydney on August 9 alongside a lineup of already confirmed brands including BMW, Mercedes-Benz Vans, MTA Queensland, Google, Autopact and more. Earlybird tickets are on sale now.

ExxonMobil’s Incoll will join a panel discussing selling automotive products and services people don’t usually stop and think about

ExxonMobile senior sales advisor – automotive, Aaron Incoll, will also speak at the summit, joining the panel on marketing necessities of the industry. From petrol to insurance, tyres to services, they can be the products and services that the majority of driving consumers need but rarely think about.

The panel, which also includes Edge Agency’s Richard Parker, who works with Nulon, and Emotive’s Jamie Crick who created content for Youi, will discuss how they have put these products and services back into the headspace of consumers and increased sales along the way.

Montefusco and Karabassis will explain the challenges and opportunities of a fast-tracked path to purchase in automotive

Meanwhile, The Media Store’s head of strategy and planning, Monia Montefusco, and head of research and insights, Helen Karabassis, will detail what the shortened consideration phase of consumers means for the automotive industry.

The Media Store counts Toyota, Lexus, Hino, and Komatsu as clients and the two senior executives will discuss how a consumer-centric channel strategy will ensure automotive brands stay ahead of the game. They will also discuss which trends are impacting the automotive industry and helping to fast-track the path-to-purchase for the consumer.

Also confirmed is Michael Higgins, director at HelloCars, a disruptor started in 2015 by Higgins and his brother, Paul, to change the way consumers buy and sell second-hand cars. He will join the panel on disrupting the automotive industry, discussing the opportunities in the Australian market, how to grow audience share, battling the establishment and growing customer relationships when trust begins at zero.

The Mumbrella Automotive Marketing Summit takes place on August 9 in Sydney

The Mumbrella Automotive Marketing Summit will take place on August 9 at the Sofitel Sydney Wentworth. Earlybird tickets are on sale now.



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