ExxonMobil, Edelman and The Media Store to speak at the Mumbrella Automotive Marketing Summit

May 23, 2018 10:04

Dealing with consumers’ declining trust in the automotive industry will be the theme of a special session that will kick off Mumbrella’s upcoming Automotive Marketing Summit.

The automotive industry saw one of the biggest declines in trust over the last year compared to other industries surveyed in the 2018 Edelman Trust Barometer. CEO of Edelman Australia, Steve Spurr, will present the findings and explain the impact it has on the automotive industry in a special session to open the conference.

Spurr will reveal why trust in the automotive industry has seen a significant decline

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.