Eye Fly deliver airport wi-fi
Out-of-home media company Eye’s Airport advertising branch Eye Fly has delivered sponsored wireless internet to Sydney’s domestic terminal.
The announcement:
SYDNEY – In a media first, EYE has worked with Optus, MPG and Sydney Airport Corporation Limited (SACL) to deliver the first sponsored domestic terminal Wi-Fi network last week, in Sydney’s T2 Domestic Express Terminal.
Optus will exclusively sponsor the Wi-Fi offering, providing travellers with access to the Wi-Fi network in Sydney T2, one of the busiest terminals in Australia. The key objectives for Optus are to position themselves at the forefront of technology with this highly valuable audience and connect with them in the airport environment.
Flyers spend an average 2 hours and 18 minutes in the terminal on a round trip. They are technologically savvy with 71 percent owning a laptop and 70 per cent using a mobile internet service.
The significant Eye Fly campaign, including digital and static assets, is running in key areas throughout the terminal where passengers want to go online and aim to drive Flyers online to use the free service.
Aimee Buchanan, Group Client Service Director at MPG comments: “MPG saw the Wi-Fi sponsorship opportunity as unique, in that it enables Optus to showcase its’ broadband services in a highly relevant and targeted environment. There are very few media opportunities that enable Telcos to align their message with users trialling the product and this was one of them. Based on this, MPG saw this as forming one of our long term strategic media placements.”
Robbie Dery, General Manager – Eye Fly ANZ comments, “As airport media specialists, Eye Fly has an in-depth understanding into how Flyers move through airport networks and the growing trends in getting online and being mobile in the airport. Working with SACL, we were able to deliver this unique media solution to advertisers and connect brands with the lucrative 13 million Flyers that travel through Sydney T2, in new and different ways.”
Eye Fly reaches over 102 million passengers annually across Australia and New Zealand.
Source: Eye press release
It’s not technically a media first, new airport, old idea – it was done a year ago in Melbourne Domestic by Nab
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Oooooo just in time for Mardi Gras! Can’t wait to use Grindr in the airport.
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