Eye Shop creates digital campaign for Oz Lotto
Outdoor company Eye has run a campaign for Oz Lotto masterminded by Mediacom which saw the digital Eye Shop billboards updated with the latest jackpot number as it rolled over.
The announcement:
SYDNEY – Leading shopping centre media supplier Eye Shop has worked closely with Mediacom to deliver flexible, time sensitive digital campaigns promoting OZ Lotto for Tattersalls in Victoria and Golden Casket Lottery in Queensland.
Chris Stanley, Executive, Investment & Implementation Planning at MediaCom commented, “Eye Shop’s digital network gives Tattersalls the opportunity to book and supply media with fast turnarounds, delivering messages to consumers right at the point of purchase.”
As the jackpot amount increased from week to week the digital creative messages in EYE centres changed to reflect the increase of each draw and impact EYE shoppers while they were feeling lucky.
Michael Callaghan, General Manager, Eye Shop, ANZ commented, “EYE’s creative posting service, known as Accelerate, offers more immediacy and flexibility for digital advertising. When compared to other forms of media such as Print and Television, the fast turnaround for posting digital advertising has eradicated the long lead times associated with advertising copy changes.”
Since its introduction in 2009, Accelerate has allowed clients the flexibility to advertise time sensitive campaigns throughout the day or week. For example, snack brands can target mums with school children in the afternoon, or television networks can promote programming highlights across each day of the week.
“EYE’s Accelerate service has benefited many clients looking to use digital media to target audiences via flexible advertising solutions, nationally and state by state. In today’s short-term market, we continually aim to develop advertisers’ knowledge and belief in OOH as a fast turnaround medium.” Continued Mr Callaghan.
Eye Shop reaches Shoppers inspired to spend across New Zealand and Australia and represents all major shopping centre groups in every major metropolitan market.
Source: Eye press release
