F.Y.I.

Eye Shop creates digital campaign for Oz Lotto

July 1, 2010 2:19

Outdoor company Eye has run a campaign for Oz Lotto masterminded by Mediacom which saw the digital Eye Shop billboards updated with the latest jackpot number as it rolled over.

The announcement:

SYDNEY – Leading shopping centre media supplier Eye Shop has worked closely with Mediacom to deliver flexible, time sensitive digital campaigns promoting OZ Lotto for Tattersalls in Victoria and Golden Casket Lottery in Queensland.

Chris Stanley, Executive, Investment & Implementation Planning at MediaCom commented, “Eye Shop’s digital network gives Tattersalls the opportunity to book and supply media with fast turnarounds, delivering messages to consumers right at the point of purchase.”

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