Eyewear company Luxottica hands global media account to Zenith

Eyewear company Luxottica has handed its global media planning and buying business to Zenith.

Incumbent agency Omnicom Media didn’t re-pitch for the business.

Zenith has won Luxottica’s global media account

Luxottica’s own brands include Ray-Ban and Oakley, and the company also makes frames for Prada, Chanel, Burberry and Versace.

The win comes the same week as the agency landed the media account for dairy products company Lactalis.

Mumbrella understands, Luxottica’s Australian account will be based out of Sydney with the business expected to be onboard by the start of next year.

Zenith Australia’s clients include Honda, Tennis Australia, SBS, ALDI, DiDi, Reckittss Benkiser, Gucci, Parmalat, Lactalis, Oracle, KPMG and Lite n Easy .

The agency has been approached for comment.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Luxottica Ray-Ban Zenith

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Comments: 2

Simon 5 Dec 18

@Abigail, Heineken is no longer with Zenith

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Abigail Dawson 5 Dec 18

Hi Simon,

Indeed you are right, it moved to UM two months ago.

Thanks for flagging.

Cheers,
Abigail – Mumbrella

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