Thermos has appointed F4WARD Agency as its PR and influence agency partner following a competitive pitch.
The appointment will see F4WARD help Thermos build the profile of all their products including Genuine Thermos Brand, Hydration bottles, FUNtainerTMand Foogo vacuum insulated beverage bottles and containers.
Graham Stone, Thermos managing director, said in a statement: “So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos® products and imitations. F4WARD presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal.”
Fergus Kibble, F4WARD Agency founder and managing director, said in a statement: “We are delighted that Thermos® has chosen F4WARD to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016.”