Fabric’s new campaign for Bras N Things evokes ‘Big Boob Energy’

Andrew Banks

October 17, 2022 9:57

In a campaign from Fabric (part of the TBWA Group), lingerie retailer Bras N Things has dubbed the sensation of finding a bra that actually fits you and your personality – ‘Big Boob Energy’.

Big Boob Energy is the counter to ‘Big D**k Energy’, a term that has used one male body part as a symbol for confidence.

Big Boob Energy is a uniquely feminine energy and celebrates womanhood in all forms, shapes and sizes. It’s an energy that anyone can embody, no matter their size.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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