Touch Ventures appoints whiteGREY as lead agency for Planpay

Andrew Banks

October 17, 2022 9:46

Creative technology agency, whiteGREY has been appointed by Paytech brand Planpay as its creative and media agency of record. Planpay is part of the Afterpay-backed ASX-listed Touch Ventures Ltd portfolio.

whiteGREY is charged with carving clear space in the market for Planpay and fuelling international growth by highlighting the brand proposition. whiteGREY’s remit includes all strategy, creative and planning for the innovative Paytech platform, initially launching in the travel sector with rapid expansion to follow.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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