Touch Ventures appoints whiteGREY as lead agency for Planpay
Creative technology agency, whiteGREY has been appointed by Paytech brand Planpay as its creative and media agency of record. Planpay is part of the Afterpay-backed ASX-listed Touch Ventures Ltd portfolio.
whiteGREY is charged with carving clear space in the market for Planpay and fuelling international growth by highlighting the brand proposition. whiteGREY’s remit includes all strategy, creative and planning for the innovative Paytech platform, initially launching in the travel sector with rapid expansion to follow.
Lee Simpson, CEO of whiteGREY, said: “Planpay is an ambitious and innovative business, not shy of backing bold thinking. We can’t wait to work with the team to realise the brand’s potential on the local and global stage.”
Gary Burrows, CEO Planpay, added: “whiteGREY has extensive expertise within the brand experience space, alongside an impressive understanding of our sector. The agency’s expertise and full-service offering makes the team the perfect partner for us as we revitalise the lay-by model globally”.
Planpay unlocks a world of travel experiences by splitting future purchases into flexible instalments, allowing customers to use their own money rather than credit facilities. Work will begin immediately.
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