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Fabulate names new chairman

Australian influencer marketing platform Fabulate has named a new chairman as the business celebrates its five-year anniversary.

Patrick Forth, the former managing director of the Boston Consulting Group in Australia, has been appointed to the role,

Forth enjoyed a three-decade-plus stint at Boston Consulting Group, and was named on The AFR’s list of most powerful consultants in 2022.

“We are thrilled to welcome Patrick onto the board,” said Toby Kennett, CEO of Fabulate.

“He has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.

“It is great to have someone of Patrick’s calibre on the board as Chairman of Fabulate as we continue to grow our operations and innovate in exciting new ways.”

Forth said he is “excited to become Fabulate’s Chair,” adding, ”Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms.

“They have already demonstrated success in this dynamic and growing market.”

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