Fabulate unveils new AI tools to improve brand safety in creator economy space

October 8, 2024 9:46

Australian influencer marketing platform Fabulate has unveiled a new AI-powered tool to help brands better protect themselves when engaging with influencers, as brand safety continues to be a concern in the space.

Designed to save marketers and agencies thousands of head hours by scanning content in an automated fashion, SparQ offers three main products across brand safety, advocacy, and audience analysis.

It has been made available across TikTok, Instagram, and YouTube, with plans to expand into other social media platforms next year.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.