‘Nothing else delivers the same level of satisfaction’: MLA drops new campaign for Australian beef

October 8, 2024 9:46

Meat & Livestock Australia (MLA) has launched a new campaign reminding Aussies why Australian beef is ‘The Greatest’.

Launched over the weekend and due to run until November, and then again in March 2025, the campaign shows beef “at its best”, invoking a slightly different type of greatness than recent ads.

It humorously shows how the irresistible taste and flavour of beef leads to some irreversible moments.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.