Facebook tests Facebook at Work platform

Facebook at WorkFacebook has launched it’s beta test phase for Facebook at Work, an app which allows businesses to effectively create their own private social network giving employees the ability to connect and collaborate using Facebook tools.

The app is visible in iOS and Android App Stores but is accessible to pilot partners only at this stage.

Facebook at Work offers the same look and feel as Facebook and offers the same tools, however it has been created to be used within a company meaning employees’ Facebook at Work information is secure, confidential and separate from their personal Facebook profile as the information shared is only accessible to people in the company.

Employers can access what their employees are uploading to Facebook at Work in the same way they can access work emails and work files.

However users can connect their Facebook at Work and personal Facebook account with the same username and password, with these details not shared with employers.

It is the platform Facebook uses internally and is currently running ad-free. There are currently no details on how the app might be priced or if there is plan to monetise the service through ads.

Facebook at Work is separate to Facebook’s Business Manager tool which allows businesses to manage ads and Pages.

Earlier this month Facebook Australia head of agency sales Ellie Rogers told Mumbrella the social media network is positioning itself as a video platform as a result of the rise of mobile.


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