Facebook and First Draft partner to launch new ‘Don’t be a mis-influencer’ campaign

September 23, 2021 10:08

Facebook Australia is partnering with misinformation prevention coalition First Draft on a new local campaign to address the spread of misinformation by digital creators.

Launching today across Facebook and Instagram, the ‘Don’t be a mis-influencer’ campaign provides creators, celebrities and other high-profile accounts with ‘Protect Your Voice’ toolkits, offering tailored resources and guides to help identify misinformation and prevent the spread.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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