Facebook Australia launches targeted advertising solutions for movies

Facebook Australia is rolling out a new tab and a movie reminder service to help advertisers better connect with movie-going audiences.

The announcement:

Facebook rolls out the red carpet and launches movie ads to help people find the movies they want to see

Today Facebook Australia is rolling out the red carpet for the first advertising solutions for film studios to better engage moviegoers on Facebook. A new Film tab on Facebook, plus Movie reminder ads and movie showtime ads will help the film studios increase ticket sales and help people find the movies they want to see.

Moviegoers often discover a movie months before its release, but they need reminders when a movie they care about is about to be launched at the cinema. With movie reminder ads, when people see an ad for a movie in their News Feed, they can now tap an Interested button to receive a reminder in their Facebook notifications when the movie hits cinemas. The notification sends people to the movie detail page on Facebook to look up showtimes and seamlessly purchase tickets.

Will Easton, Managing Director, Facebook Australia and New Zealand said: “We are building seamless ways for people to connect with the content that they are passionate about. Films is a great example. With movie reminder ads, people can easily stay informed about the movies they want to see, and movie marketers can reach a group of moviegoers that have indicated strong interest in their movie.”

Facebook is also introducing movie showtime ads for movies that are already in cinemas. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap the Get Showtimes button to go right to the Facebook movie detail page to find out where and when to see the movie.

Facebook has been working closely with the major exhibitors in Australia to ensure moviegoers will have the ability to access session times at most cinema locations, and advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales.

Suzanne Stretton Brown, Marketing Director, Universal Pictures said: “Universal Pictures is delighted to partner with Facebook on the launch of these new features designed for moviegoers. Facebook is a powerful discovery platform for our films and the new Interested button means we can now identify fans early in the campaign and then effectively remarket with session information, making path to purchase seamless. Dreamworks’s new animated family release ABOMINABLE will be the first film to benefit from the new showtimes functionality and we can’t wait to see the results.”

Damian Keogh, CEO, The HOYTS Group said: “We’re excited to partner with Facebook on this product launch to allow us to add another touchpoint where all current and future HOYTS guests can easily discover and purchase tickets for their next movie experience with us.”

Luke Mackey, Director of Entertainment, Event Cinemas said: “As an official marketing partner of Facebook, Event are excited to see Facebook develop and showcase functionality that makes it easy for customers to see content the best way possible on the BIG screen.

“This will help people connect with the movies they love, with the ability to purchase a movie ticket at an Event Cinema with the touch of a button. Intuitively displaying local Event Cinema session times near them, it will play a role in breaking down the barriers to purchase; enhancing the customer experience by offering information on upcoming movie releases, cinema locations and session times in Facebook.”

Movie reminder ads and movie showtime ads are already available for all film studios in the US and UK.

Source: Facebook media release


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