Facebook launches new site for businesses and Australian user data
Helen Crossley
Facebook has launched a specific website aimed at businesses and revealed its first detailed local research claiming the social media platform accounts for 12 per cent of users’ digital media consumption and 63 per cent of people engage with brands there.
The global launch of Facebook for Business, aimed at giving businesses clear guidelines, statistics and case studies of best practice, follows the release of data on how its 12 million monthly active users in Australia engage with the platform.
Helen Crossley, who leads measurement and insights for Facebook in Australia and New Zealand, presented the data in Sydney yesterday, highlighting trends in research of over 1,000 Australian users conducted with TNS, Roy Morgan and Nielsen in August.
63 percent of Australian users engage with brands on Facebook?
Please can you prevail upon FB to show us some evidence for this and perhaps ask them what they mean by “engage”. I’ve engaged with brands on facebook three times in the last 12 months, each time it was to complain or vent about poor service when I couldn’t “engage” with the brand due to death by call centre – a useful conduit. It’d be going to far to cite the Emperor’s new clothes but these tailors should do something to demonstrate credibility.