Facebook global marketer Andy McKeon joins Aussie video production platform Genero

Andy McKeon, Facebook’s global customer marketing lead, has stepped down from the social media service after five years to join Australian-founded video production marketplace, Genero.

McKeon founded Sydney independent boutique creative agency Bulldozer Inc in 2007, which counted Virgin Money, Kettle Chips and Coca Cola Amatil among its clients. The agency dissolved after McKeon took the role of global creative director at Apple in 2011.

Andy McKeon leaves Facebook after five years

Following a year at Apple, McKeon moved on to Facebook as global customer marketing lead, a role which saw him responsible for advising and creating campaigns for Facebook’s most valuable customers.

Prior to founding Bulldozer, McKeon was executive creative director at JWT Australia\New Zealand and previously creative director at Clemenger BBDO Melbourne.

“ I’ve been fortunate to work with every global network and a bunch of the best agencies over my career, and everyone is trying to work out a new, more effective model. This is the first solution I’ve seen that feels really creatively exciting, efficient and viable in the long-term, ” said McKeon.

McKeon will be Genero’s first North American employee, taking the San Francisco based role of global chief creative officer at the video production marketplace. He will be working with former Ensemble managing director Harry Preston, who joined the company as MD in July last year.

Genero is a platform where clients post creative briefs and video creators pitch their ideas. Using the service’s cloud-hosted software program, clients select the filmmaker and manage the production process.

“ It’s similar to the traditional model,” explained McKeon. “The key difference being that a much larger and more diverse group of creators can access the brief and respond.

“ For example, Silicon Valley startup Instacart commissioned an ad from an award-winning animation house which had worked on the blockbuster film Iron Man, on the other side of the Pacific. Duran Duran found a teen in rural Australia to make an official music video. These are creative connections that would not have traditionally been possible and there are already thousands of those stories .”

The company was founded in Melbourne nine years ago by former Hewlett Packard Australia digital marketer Mick Entwisle and Andrew Lane, who previously led Vodafone Hutchison Australia’s online services.

“We’re so excited to have someone of Andy’s calibre and background joining our business to raise awareness and to help our community deliver the best quality creative work for our clients,” said Genero Co-Founder Mick Entwisle.

” We were marketers who saw this growing gap, and that’s why we launched Genero ten years ago. We’ve patiently built our solution to make sure it’s the best in the world, and are seeing so much demand from brands who want a faster and smarter way to produce high quality video content.”


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