Facebook launches campaign to promote commercial tools to SMEs

Facebook has released a new marketing push in support of small businesses, highlighting the tools on its platforms that can assist SMEs.

The digitally integrated campaign highlights the stories of the small Australian businesses, Warndu in South Australia, and Sydney’s Aussie Mobile Vets and Flow Athletic, and how they used Facebooks small business tools to grow and prosper throughout 2020.

‘Keep going. Keep growing’ comes as part of Facebook’s ongoing global initiative to support small businesses.

Facebook ANZ marketing manager, Regan Houlihan, said: “Navigating 2020 has been extremely difficult for many small businesses around the world and in particular, in Australia. With this campaign, we wanted to shine a light on some of the positive outcomes we’ve seen small businesses achieve using Facebook tools.”

The campaign comes from independent creative agency Now We Collide, which was appointed Facebook Australia’s creative and production partner in 2018.

Keir Maher, lead strategist and CEO at Now We Collide, said: “For over two years now we’ve been immersed in the Facebook business, bringing our own unique blend of strategic, adaptive, and digitally-led thinking to each and every project.

“This campaign is no exception, we worked closely with the Facebook team from strategy all the way through to production, helping them communicate their support of local small businesses clearly and authentically.”

Houlihan added: “Now We Collide are a hugely collaborative partner, providing the creative and production expertise to bring this campaign to life in a unique and meaningful way. They’ve helped us remain agile with our marketing efforts, finding new ways of working during the pandemic.”


Alexandra Sloane – ANZ Marketing Director
Regan Houlihan – ANZ Marketing Manager
Amelia Gilbert – AU Marketing Executive

Media – Dentsu

Now We Collide
Ryan Bodger: Creative Director
Keir Maher: Strategy
Amy Watson: Producer
Edward Copestick: Director (Warndu / Aussie Mobile Vets)
Selina Miles: Director (Flow Athletic)
Kurt Toohey: Art Director
John Kerswel: Copywriter
Josh Flavell: Director of Photography (Aussie Mobile Vets/Flow Athletic)
Miles Rowland: Director of Photography (Warndu)
Mark Parry: Editor


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