Facebook to punish slow advertisers in bid to boost mobile experience

September 1, 2016 9:16

Facebook has warned advertisers they will be punished for slow-loading web pages in a major step to improve the experience for its mobile users.

Advertisers are being ordered to speed up their sites which Facebook says is driving people to abandon pages in only three seconds if they load too slowly.

Facebook has warned advertisers who do not speed up their page load times that their ads will be pushed back in the queue.

In a blog posted on its official page overnight, Facebook said more than 40% of people left a site just seconds after a click, frustrated by slow loading times.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Chip Souza 2 Sep 16

That is why the in-app experience is important. In other words…Why leave the app? Facebook’s introduction of Canvas, and Instant Articles are ways in which the user won’t have to click out to slow web sites that wont load on mobile.

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mick 26 Sep 16

Facebook needs to clean up their own backyard before worrying about anyone else. Facebook has slowed down big time in the last couple of weeks. It hasn’t mattered what browser or isp, also been both pc and smartphone that I have used it’s been the same thing… ssslloowwwww

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