Facebook’s new video ‘Watch’ option enters an already crowded market
With the global launch of Facebook Watch adding yet another video streaming service to an already long list, Victoria University’s Marc C-Scott explores the local implications in this crossposting from The Conversation.
Facebook’s global launch of its Watch video service fragments an already crowded market of video-on-demand available in Australia.
The service was first launched in the US 12 months ago. At last week’s global launch, Facebook’s head of video, Fidji Simo, said the company had made the video service “more social”.
The Facebook platform is built around social interaction, so Watch allows those watching videos to also engage in discussions associated with the content being viewed.
