Fair Trading appoints Naked

Naked Communications has won NSW Government’s Fair Trading account with a brief to build understanding of tenancy laws.  

The announcement:

Fair Trading (part of NSW Government) have appointed Naked Communications to raise the understanding and education of new tenancy laws. They will be working together to make “tenancy reform irresistible’ to people. The appointment is immediate and Naked Communications will be responsible for all communications.

Ian Perrin of Naked Communications said “This is a critical and high profile campaign for Fair Trading and we couldn’t be more excited about getting involved. It is further proof that our model of using psychological insights and understanding behavioural change is resonating with clients. It was a very thorough pitch process and we are chuffed that our solutions were so well received and are looking forward to activating them.”

Source: Naked press release


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