Fairfax Media brings pull-out supplement online launching Traveller.com.au

Fairfax Media is promoting the launch of its travel website Traveller.com.au with a pull-out supplement published across various Fairfax titles, and a new consumer marketing campaign.

The campaign, created by independent agency The Royals, uses the positioning ‘Traveller.com.au – your destination for travel inspiration’ set against the headline ‘Let your mind roam’.

Fairfax Media group director life media Melina Cruickshank said: “We’re excited to announce the launch of Traveller.com.au, a fantastic new addition to the Fairfax Media digital portfolio. In partnership with TripAdvisor and built for an adaptive future, the site is a bold new destination for travellers seeking relevant and authentic inspiration.

“We are building on the long-standing success of our Traveller section to deliver our audience of more than 2.8 million people an inspirational, trustworthy online travel destination.”