Fairfax Media brings pull-out supplement online launching Traveller.com.au
Fairfax Media is promoting the launch of its travel website Traveller.com.au with a pull-out supplement published across various Fairfax titles, and a new consumer marketing campaign.
The campaign, created by independent agency The Royals, uses the positioning ‘Traveller.com.au – your destination for travel inspiration’ set against the headline ‘Let your mind roam’.
Fairfax Media group director life media Melina Cruickshank said: “We’re excited to announce the launch of Traveller.com.au, a fantastic new addition to the Fairfax Media digital portfolio. In partnership with TripAdvisor and built for an adaptive future, the site is a bold new destination for travellers seeking relevant and authentic inspiration.
“We are building on the long-standing success of our Traveller section to deliver our audience of more than 2.8 million people an inspirational, trustworthy online travel destination.”
The campaign is running across print, radio and digital with the interactive digital campaign launching in October which aims to drive engagement and loyalty through radio, digital video and social media platforms.
The trade campaign will, created by Fairfax Media, feature elements from the consumer campaign and include a media-i videos and eDMs.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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It had me fooled. I thought I had typed in the wrong URL address…..
Looks great though
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