Fairfax and newsagents agree terms over TV guide distribution

After a fortnight of ructions over the soon-to-launch merged television supplement of the Sydney Morning Herald and Sun-Herald, Fairfax and the Newsagents Association of NSW and ACT have reached an agreement over its distribution.

The Guide will be inserted into the Sun-Herald, and will be optional for Sydney Morning Herald customers on Monday.

Fairfax Media’s director of marketing and newspaper sales, Robert Whitehead, told Mumbrella: “We have decided to launch with the optional section being available on Mondays only. It’s a logical step and we were pleased with the feedback we have received. It will be Australia’s first large-scale opt-in section which builds on our experience with The Form racing liftout.”

When Fairfax announced its plans to merge the two television guides, NANA complained that it not been consulted, and would not be fairly compensated for the task of inserting The Guide into either newspaper. Newsagents had also been given the task of asking its customers on which day they wanted to receive the publication.

NANA president Andrew Packham said that Fairfax’s decision to make The Guide optional on Monday was a good outcome for all parties concerned, particularly the reader. “This reinforces to both sides that there is great benefit to dialogue,” he said.


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