Fairfax boosts new content studio naming former Sun-Herald editor as editorial director
Cox, Thomas and Rogers will spearhead Made
Fairfax Media has taken the first significant steps in building its brand and content studio with a trio of senior appointments including former Sun-Herald editor Kate Cox as editorial director.
Other new faces at Made include award-winning ad man Mike Thomas as creative director and former News Life Media group sales director David Rogers as commercial director.
The publisher set up the division last year to leverage the growing native content space, dealing directly with agencies and advertisers to build content.
Made managing director Simon Smith said the senior nature of the appointments was a demonstration of Fairfax Media’s commitment to the space.
“Made by Fairfax Media has a world-class team to offer advertisers and agencies a range of content solutions, from publishing via owned channels to creating brand messages to engage and entertain the Fairfax audience.
Cox has worked across the Fairfax business including editing the Sun-Herald, and was most recently national managing editor of food.
The management appointments also see the rise of adland veteran Mike Thomas, who joined Fairfax in April last year as creative director for content marketing.
In a long career Thomas rose to become deputy chairman of Clemenger BBDO before moving to Singleton Ogilvy & Mather where he was executive creative director.
During his career Thomas has been involved in campaigns including Dougie the pizza boy for Pizza Hut, Qantas and its I Still Call Australia Home work, and the development of the Share the Spirit line which helped Sydney win the 2000 Olympics.
Rogers will head the push into custom publishing by Made and be in charge of developing commercial partnerships, a role he spearheaded at News Life Media and at Australian Consolidated Press.
Simon Canning
The big question is what has Made actually Made? More than a year in and no-one has seen any work
User ID not verified.