Fairfax bosses join Mumbrella360 lineup to debate the death of newspapers

mUmBRELLA_360Four of Fairfax Media’s most senior personnel are to come out fighting on behalf of newspapers in a session at June’s Mumbrella360 conference.

Jack Matthews – newly appointed as CEO of the new Metro Media business unit of Fairax; Paul Ramadge, editor-in-chief of The Age; Mike Van Niekerk, the digital editor-in-chief of Fairfax Media and senior writer David Marr will take part in the panel.

The session – entitled Newspapers are dying: Just another old chestnut – was proposed by Fairfax as a curated session and voted for by Mumbrella readers. The session is curated by Fairfax’s director of trade marketing and insights Liz Ross.

Mumbrella360 takes place on June 7 and 8 at the Hilton Hotel in Sydney.

After debating the issues including the move of classified ads to online, the decline in print circulation and the rise of multi-platform brands, the session will culminate in the audience being asked to vote on whether they believe newspapers are indeed dying.  

Other sessions and speakers already announced include an opening keynote from Richard Freudenstein, CEO of the Australian and News Digital Media; four separate discussions on marketing to Gen X, Gen Y, Gen Z and baby boomers; an attempt to create a new manifesto for the media industry; a marketing experiment on the audience conducted by Naked Communications and a debate around advertising ethics. Also speaking are comedian and TV presenter Dan Ilic on how to find TV-sized audiences in the digital age and the Interactive Advertising Bureau is to curate a session on the future of online audience measurement in Australia.

More details of the conference are available at the Mumbrella360 website.

Tickets for the conference have just gone on sale with an early bird price until April 15.


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