Rapp Sydney’s Jeff Sanders resigns

The managing director of Rapp Sydney, Jeff Sanders, has resigned after a nine-year spell at the agency. Sanders will leave in April, and will be replaced in the interim by Charles Rallings, chief operations officer of DDB Sydney.

The move is unrelated to the loss of Austar earlier this month, and will not lead to a merger of Rapp, an Omnicom direct marketing agency, with sister interactive agency Tribal DDB, agency sources have confirmed.

Chris Brown, group MD of DDB Sydney, said: “Jeff has made an incredible impact over the past nine years – his honest approach, passion and energy has helped build Rapp into the business that it is today.”

“Importantly he has been incredibly supportive of his people and teams. He is leaving to explore new challenges and we wish him all the very best.”

Sanders commented: “I’ve had an incredible nine years with Rapp Sydney, it’s been an amazing journey to see it grow into one of the best direct and data agencies in Australia, achieving many new business wins and awards along the way.”

“It’s time for Rapp to move into its next phase of development and for me to do the same. With a progressively-minded group management team on board, great team and great clients, the building blocks are in place for Rapp and the DDB Group to make the next step into a dynamic, data-driven marketing future together.”


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